The dangerous powers of the clickbait king
Earning a fortune off fake news.
|2018.09.07
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Burim blinks, his face blank, “I don’t care what the content is”, he tells me, “I just care about traffic.”
The people — like Burim — who are most able to grab our attention online are exactly the people who do not ask themselves those tricky, difficult questions about why they deserve to have it.
Professional standards have become increasingly absent, the regulations don’t work anymore, and ethics disappear in the free-for-all click economies.
Carl Miler
Carl Miller is the co-founder and research director of the Centre for the Analysis of Social Media at Demos and author of “The Death of the Gods: The New Global Power Grab,” available in hardback from William Heinemann. You can read more of Carl’s work at www.carlmiller.co.
This story was originally written in English.